A Coventry couple intend to create 100 much-needed jobs in the city by plugging a gap in the social care sector.
Regina and Funsho Samson, owners of Blossom Home Care, aim to make their staff the envy of the social care sector by paying them substantially more, encouraging career development, and giving them time to care for their clients properly.
“The government is trying hard to encourage people to become care workers,” says Regina, “but it’s an uphill struggle because carers have been traditionally been paid poorly, had to rush from one 15-minute home-visit to another, and had little chance of turning their job into a career.
“We’re changing all that, which is why we’re confident people in the Coventry area will want to work for us.
“We’re paying well above the industry average, we give our carers the chance to become tomorrow’s managers, and our home visits are for a minimum of 50 minutes, which gives carers time to care properly for the people who depend on them.
“People despair if a carer barely has time to say hello and goodbye before rushing off to the next appointment, whereas our carers have time to do the necessary as well as to sit and have a coffee or play a game of Scrabble, if that’s what our clients want.
“That dual approach of keeping carers as well as clients happy is what sets Blossom apart from the rest in the home-care sector, and it’s why Funsho and I decided to join the network and open the Coventry franchise.”
The couple’s first office is in Leicester and they hope to open their second within a year, with potentially a third, creating another 50 jobs, within a year of that.
“We’re offering a premium care-in-your-own-home service that’s a true alternative to residential care,” says Funsho, “and we aim to help our clients remain in their own homes and live life on their own terms, not ours.”
Blossom Home Care, founded by John and Fiona Leggott, is a multi-award-winning network of providers that serves private clients as well as local authorities and clinical commissioning groups across the UK.
